On November 25, the third edition of SCM Iberia 2025, “From Volatility to Agility: Reinventing the Iberian Supply Chain” was welcomed in Madrid, Spain. One day at LOOM Azca – Sala Picasso turned into a manifesto full of messages: the future in a world of disruptions, inflation, and green pressure is for those who make agility out of volatility through collaboration, digitalization, and smart technology.
Program highlights
The agenda was full and to the point:
- Opening keynote by Ramón García (CEL) on “The 3 C’s of sustainable supply chain”
- Roundtable “From Volatility to Agility” with Lactogal, KENVUE, Alloga, and Venture Vanguard
- Real-life cases: Nestlé + CHEP digital visibility roadmap, Generix AI warehouse planning, Arvato systems integration
- Tech & Data panel on eCMR 2026, warehouse automation, and balancing gut feeling with algorithms
- Sustainability talks: Unilever + Luís Simões operational excellence and Carboninsets decarbonization tools
- Closing roundtable “From Border to Bridges” with APOL, Combiberia, Logifrio and Porto de Aveiro on Iberian integration
Our impressions of the conference
We spent the whole day in back-to-back meetings and demos that showed how our platform provides instant rates, live tracking, and a CO₂ Calculator for ocean, air, rail, and road. The atmosphere was perfect—everyone was eager for the practical digital solutions that would not only reduce costs and delays but also be eco-friendly. The talks about eCMR and cross-border visibility were as if they were tailor-made for what SeaRates does every day.
Photos by Valeria Guliy, Logistics Account Manager, at the SCM Iberia 2025 in November 2025.
Moreover, Valeria Guliy shared her impressions of the conference speeches in her LinkedIn post. Learn more about the personal experience of the SeaRates and Digital Freight Alliance teams in the modern supply chain innovation world.
Key takeaways
- Digital platforms have conquered logistics and are now functioning as the new operating system — SaaS-style ecosystems outstripping point solutions invariably
- Sustainability is not simply acknowledged; it is a tough KPI
- Iberian collaboration (ports + rail + digital standards) is gradually turning into a competitive advantage
- The combination of people and smart technology is the sole scaling formula
Wrapping up
At SeaRates, we are heavily invested in the digitization of logistics in order to provide global transportation that is more efficient, predictable, and manageable. If you are re-evaluating your supply chain playbook based on these highlights, let’s get in touch. You can contact us at [email protected] for a quick chat about personalized digital solutions or simply to exchange notes from the conference.
